The organisation, which has been building an international reach, says developing its own investment capabilities is an important way for it to carve out a distinctive offering.

Lighthouse Canton, an international wealth management group headquartered in Singapore, is building out its own in-house investment capability, seeking to stand apart from rivals by such a route.

The firm, which earlier in November said it had conducted a $40 million strategic investment round, wants to differentiate itself by putting its own investment processes in place.

Sanket Sinha, managing director and CEO for global asset management at Lighthouse Canton, set out the firm’s approach in an article on the organisation’s Linkedin page.

Sinha said the company’s decision to build an in-house asset management platform stemmed from a need to differentiate itself from pure-play wealth advisors and to bring proprietary, non-correlated strategies directly to its clients, the article said.

“When you only distribute third-party products, there’s a limitation in terms of value proposition,” Sinha said. “Having our own asset management arm along with a wealth management vertical enables us to offer unique strategies and a differentiated platform – this gives us a tangible edge when we speak with large asset allocators, be it Asian or global institutional investors or families.”

In other developments, the firm has made several appointments to enhance its coverage of clients from North Asia and Southeast Asia. It has also partnered with Blue Sail Partners to form a cooperation, using Lighthouse Canton's reach in Asia, India, the Middle East, and the UK. Blue Sail Partners, a Swiss single-family office and advisory firm, will work with Lighthouse Canton to address an increasing need for sophisticated financial solutions and cross-border advisory services. See more here, here and here. The business – a global investment institution, providing integrated financial services – combines wealth and asset management.

Lighthouse Canton has a wealth management business, serving corporates, ultra-high net worth individuals, family offices, founders and entrepreneurs, to help with their personal and business investment needs with tailored investment advisory, portfolio management, treasury, and business and family office solutions. Lighthouse Canton also adds investment banking capabilities for its clients to its repertoire.